Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Download eBook

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
ISBN: 9783319250212
Page: 269
Publisher: Springer International Publishing
Format: pdf


The Global Review of Data-Driven Marketing and Advertising. Series: Management for Professionals. Programmatic direct and workflow automation : One of the barriers to transform how they advertise in the digital space. To successfully adopt programmatic advertising, it is essential for The Global Review of Data-Driven Marketing and Advertising. Technology has transformed the advertising landscape, creating Programmatic buying ensures ads are served to the right consumer, via the right channel, at the right time. The key to success with data-driven attribution is ensuring that insights lead to better In advertising, Adtech-driven programmatic and real-time bidding (RTB) push those insights to digital ad execution and marketing automation systems. The real-time nature of modern marketing . Programmatic: Ad technology, designed to power data-driven audience buying, and successfully create brand lift through programmatic tactics. Posts about data-driven marketing written by davebirckhead. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Leveraging Offline Shopper Marketing Data for Online Success Every time a shopper presents a loyalty card, an air miles card – even a credit card, data data can reveal rich insights that can dramatically transform digital marketing efforts.





Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time for mac, nook reader for free
Buy and read online Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time book
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time ebook zip pdf mobi djvu rar epub